11-May-2009 Hewlett-Packard Teams Up with CENTEX for Environment Campaign
Hewlett-Packard(HP), a leading computer and industry firm, teamed up with CENTEX-Ayala Foundation to promote environmental awareness through the project called "My Backyard."
Last May 11-13, the HP management group, CENTEX management and students met to discuss how they could work together in helping address the problem on the environment. The "My Backyard" campaign aims to actively involve students in promoting environment consciousness and change. With the campaign, HP seeks to make use of technology in bringing about this change. Students will use a documentary with them cleaning their backyards at home and in school. They will also solicit community help and encourage their neighbors to do the same. Students are to document all of these and use social media such as Youtube, Facebook, Multiply, etc. to deliver their message of adopting eco-conscious actions locally and globally.
To help the school achieve this mission, HP renovated CENTEX's computer room and converted it to a digital classroom equipped with eco-friendly computers and facilities. They also trained the students how to use web logs, social networking sites and social media that will allow them to share to the world their experiences with this project.
Over the past 50 years, HP has been an industry leader in promoting environment-friendly technology product lines. And for 10 years since its foundation, CENTEX has always integrated love and respect for the environment in its educational thrust. The partnership hopes to effect a greater impact on global efforts to save the environment.
